Well, we finally did it! True Blue Coffee Roasters has just put the word out that it’s looking for investors to finance True Blue’s next stage of growth. It’s been 2 incredible years of self-financed growth and we really want to see True Blue through until we’ve reached our ultimate goal- that True Blue Coffee Roasters becomes a common household name like McDonalds, Coke, and Nike.

This post isn’t really meant to be a shameless plug for investment capital. Needing investors is just the by-product of such a remarkable story that I thought it was fitting to write about it. First, True Blue started as sort of a hobby, which eventually became an expensive hobby. As our founders decided that True Blue deserved to become a full-fledged business, they put a management team together. And with that True Blue started selling thousands of pounds of Organic Fair Trade coffee…NOT! They were actually giving away more coffee than they sold, but one thing emerged- they had the desire to become big. It was more than a dream, they REALLY wanted it!

When I first talked to Richard Smith, True Blue’s CEO, it was spring 2007. I realized something then that still resonates in me, he really wanted success. And the same for Rob Luzader, our Chief Operations Officer, he really wanted success, too. It was addictive, being in contact with them made me want success for True Blue. I HAD to be involved, a part of their journey into what seemed like a sure bet. I found myself day-dreaming at times…True Blue Coffee Roasters would surely be big one day, much bigger that I could even imagine.

To make a long story longer, I did become more involved in True Blue (I became True Blue’s Chief Marketing Officer and one of the owners) and we have grown substantially. No, we are not a common household name, YET! But, we will be, it’s just a matter of time. And I can assure you we will not rest until then. You have my word on it.

So this post is actually intended for all those out there who have their own dreams and goals but are currently sitting on the fence…do you want success? Do you want it really bad? Are you willing to make sacrifices for it? If you’ve answered yes to all the previous questions then do something about. Don’t wait another day! I don’t care what your dream is, start working hard for it, today! I bet you’ll look back in a year and be amazed at the incredible progress you’ve made.

As one of those household names puts it, Just Do It!

True blue has a great wholesale coffee program available to grocery stores, organic and natural foods stores, restaurants, cafes, hotels, and more. As our current wholesale customers are well aware of, True Blue gives top-notch service.

We also have continued to upgrade our marketing support to wholesale customers and now offer many great options totally free. Most interesting is our press release service we offer customers. It an opportunity to generate some free buzz about their businesses.

Recently we put together a press release for one of our wholesale customers, Eastside Mart in Providence, RI. They had really put alot of effort into upgrading their store and wanted put the word out. We all were very pleased when we checked the exposure the press release helped create. The press release was linked to by many websites and shown prominently. It also helped us solidify our business relationship with Eastside Mart.

Is your business interested in carrying the best Organic Fair Trade coffee available? Is your cafe ready to take its coffee program to the next level? If yes please contact True Blue for more info about our wholesale coffee program. Your customers will thank you.

True Blue Coffee Roasters has just issued a press release to bring awareness to World Fair Trade Day, which is Saturday, May 10, 2008. Online customers will receive 15% off online orders for the next 3 days.

True Blue has been a 100% Fair Trade Certified Coffee roaster since its beginnings and is proud to offer only Fair Trade Certified coffee beans.

When I first became involved with True Blue Coffee Roasters I must say at first I was skeptical of Fair Trade. How could Fair Trade coffee really make a difference? Why do we pay so much for our green coffee beans? Maybe we should look for alternatives to Fair Trade coffee to cut costs? You name it, I thought it.

But, that was over a year ago…and my opinion has changed. Fair Trade coffee is making a difference regularly in the lives of people in developing countries. From helping small-scale farmers, their families, their communites, and the environment- Fair Trade truly does a world of good by guaranteeing that farmers and workers receive a fair price for their products.

Thanks to Fair Trade in the highlands of Guatemala, indigenous Tzutuhil Mayans in the La Voz cooperative are sending the local children to college for the first time. In Peru, the CECOVASA cooperative is assisting members from Quechua and Aymara indigenous groups in raising coffee quality and transitioning to certified organic production. In some countries, such as Colombia, Fair Trade has even helped prevent the cultivation of more than 1,600 acres of coca and poppy, used for the production of illicit drugs. These are only a few of the examples of how Fair Trade has benefited the local residents.

So the next time you buy coffee, look for the Fair Trade label, and be glad to know that your purchase is doing a world of good.

True Blue Coffee Roasters is making their presence known on the popular social networking websites, such as MySpace and Facebook.

Social networking websites have become very popular in the past 3 years and have incredible visitor traffic (billions of visits each month). Our customers have asked for True Blue to establish pages on these sites and we’ve come through. We will continuously develop our online communities to meet our customers’ needs. Visit True Blue’s Online Communites for more info.

True Blue Coffee Roasters has just started using Twitter to keep its customers up to date. True Blue will begin weekly contests in the coming weeks on Twitter where followers have the opportunity to win free Organic Fair Trade coffee.

We are aware that our customers want more interaction with True Blue and Twitter is a very easy way to stay in contact with our customers. So sign up for Twitter updates from True Blue to get your chance at free coffee! And make sure you let your friends on Twitter know about True Blue.

What’s New At True Blue has just switched to WordPress to give greater flexibility and interaction with customers. Visit What’s New to see previous posts.

True Blue encourages you to let us know your thoughts frequently.